Cuma Ali Kesici

Founder, MyAppAffiliate

Cuma builds MyAppAffiliate, the attribution and payout layer that connects a creator's link to the subscription revenue it produced. He wrote the iOS SDK, the webhook ingest for RevenueCat and Stripe, and the commission engine that handles trials, renewals and refund clawbacks, which means most of what he writes here comes from having got it wrong first.

RevenueCat Webhooks for Affiliate Commissions Explained

Only four RevenueCat events change what a creator is owed. This is the field level mapping from event to ledger entry, including trials, refunds, aliases and transfers.

RevenueCat Affiliate Tracking: The Complete Setup Guide

RevenueCat knows what your subscribers paid. It does not know which creator sent them. This guide covers the four ways to close that gap, the webhook events that move money, and the identity edge cases that silently drop commissions.

One Affiliate Attribution Engine for Mobile and Web

A creator posts one link and the audience splits across an App Store install and a web checkout. One click id, one window and one ledger cover both, and only four things underneath actually differ.

Flat Pricing vs Revenue Share for Affiliate Software

A 2% revenue share and a flat $79 plan cost exactly the same at $3,950 of tracked monthly revenue. Above that line the percentage never wins again, and below it the percentage is genuinely the cheaper buy. Here is the arithmetic.

Attribution Windows for Subscription Apps: How They Work

Two timers decide whether a creator gets paid: the attribution window bounds credit, the hold window bounds payment. Here is what each one measures, what breaks at the boundary, and the ledger arithmetic for a $9.99 plan with a refund.

Why Subscription Apps Need Their Own Affiliate Layer

A one-time affiliate payout pays a creator for the signup and ignores every renewal after it. E-commerce affiliate platforms and mobile measurement partners both miss for structural reasons, and this is what a subscription-native attribution layer has to handle instead.